Meet Our Team
Dan Peacock
Owner - Financial Advisor
Dan graduated with honors from Davenport University, earning a Bachelor’s Degree in Finance, and has been dedicated to the financial services industry since 2009. Becoming a financial advisor in 2012, Dan brings a deep passion for education and a commitment to guiding clients toward a secure financial future. As a fiduciary advisor, holding both a Series 65 and insurance license, he is legally and ethically committed to acting in his clients' best interests, ensuring their financial goals are met with the highest level of care.
Dan specializes in crafting comprehensive retirement strategies, incorporating a diversified mix of financial products. His focus is on helping clients create retirement plans that provide peace of mind, ensuring they can enjoy their golden years without the worry of outliving their resources.
Outside of work, Dan is a devoted family man, married to his wife Laurel since 2009, and together they have three daughters. In his free time, he enjoys running and participating in races, as well as cheering on his favorite sports teams, including the University of Michigan, Detroit Lions, and Detroit Tigers. Whether it’s financial education classes or his children’s sports teams, Dan is an avid volunteer in the community.
Julie Reed
Office Manager
Julie has been a vital part of our team since 2008, bringing organization, efficiency, and a warm welcome to everyone who enters our office. As office manager, she wears many hats—handling client communications, managing documentation, and ensuring a smooth, professional experience for all our clients. Her dedication and attention to detail keep our office running smoothly every day.
Outside of work, Julie has a passion for gardening, with a beautiful vegetable garden and flower beds that thrive in the summer. She also enjoys spending time outdoors, particularly boating, hiking, and rock hunting.
Laurel Peacock
Marketing and Events Coordinator
Laurel is the Marketing and Events Coordinator at White Pine Investment Management, where she leverages her diverse background and passion for connecting with people. With 10 years of experience in healthcare administration, Laurel honed strong organizational and communication skills, which she now applies to developing impactful marketing strategies and creating seamless events for clients.
In addition to her role at White Pine, Laurel’s primary job is as a paraprofessional in a kindergarten classroom, where she supports the growth and development of young children. Her ability to balance these responsibilities demonstrates her dedication to making a meaningful impact in all areas of her life.
At White Pine, Laurel is committed to building lasting client relationships and creating memorable experiences through thoughtful marketing and well-executed events.
Outside of work, Laurel enjoys quality time with her husband, Dan, and their three daughters. Whether it’s cheering on her kids at extracurricular activities or relaxing at home, she cherishes her family moments. When she does find a quiet moment to herself, you’ll likely find her with a good book in hand, savoring her favorite indulgence—a refreshing Diet Coke.